Mr. Detail Appearance Centre

Project Details

Mr. Detail had the problem of having an aging website that wasn't showing up in any searches and getting low traffic. A full redesign of the website was done in 2008, and over the years there have been many upgrades to the site to expand the content relating to services they provide. The site is search engine optimized to drive targeted searchers to the site for tinting and detailing services as well as individual brands of custom aftermarket wheels, accessories and tires.

The site's copy encourages people to call or visit the store, and strikes a balance between being useful for self service without requiring too much of the owner's time to answer inquiries through email.


The site currently gets close to 5000 monthly unique visitors per month.